There’s a newly opened restaurant at your place. It looks attractive, clean and nice. You really want to try having a taste of their food, but decided not to eat there yet as you don’t know if the food served are delicious or not. Plus, there are no people around or most of the seats are empty.
From a customer’s perspective, we have been in this situation before – several times. When something is new yet still managed to caught our eye, we still have that little doubt.
As business owners, we need to extinguish that doubt or worry among our customers as having a nicely looking place may not be enough to make them avail your product or service.
To ease your customers’ worries, you need to present them some social proof. Yaro Starak of Entrepreneurs-Journey defined social proof as “the force that influences you every day when it comes to decision making, from the biggest decisions like where you want to live, down to the small every day choices like what to have for lunch.”
Simply put, social proof is something that has the ability to influence someone arrive at a certain decision.
To make your prospective customers alleviate their doubts and make them buy from you, here are 12 types of social proof that could influence their buying decision.
Read all 12 types of social proof by downloading this PDF.
1. Show off your customer testimonials.
Let’s go back to our restaurant example. Before I eat at a new dining place, I always ask my friends if they have already tried the food there because I need to know if the food is really good and worth my money.
Or if my friends haven’t eaten there yet, I always research online and look for customer testimonials on their website, Facebook page, Trip Advisor or Yelp.
I now do my research first before I try eating at a new place. If every customer is like this, looking for customer testimonials before they try your product or service, then you better show off your customer testimonials at your business website, Facebook page, and other social media platforms.
2. Take time writing your website’s About Page.
Most business websites I see have its About Page. However, I am not generally convinced availing products and services from a website if its About Page only shows what the business does, or what their services are, especially if the business is just new.
I’m open to availing products or services from new businesses since I know that there are tons of great businesses out there with exemplary goods that could really compete with big brands. The only problem is that they are still new or not known.
But my worries are somehow alleviated if I know the people who run the business which should also be written at their business website’s About Page. So instead of only telling what your business does, it would also be better if you show the people working behind your company.
3. Create social media pages.
Anyone can put up a website and claim that it’s legit. But consumers are smarter these days. They just don’t believe what you put up in your website. They research more about your business through other means such as social media.
People usually have this notion. If your business has social media pages and exert effort on managing it, such as updating posts regularly and replying to people’s comments, your business is real and shows that you care for your customers.
So when you put up your business website, make sure you include links to your social media accounts.
4. Reply to people commenting on your blogs.
I often see business websites that disable the option of commenting on their blogs. Or if they ever have one, they don’t publish their readers’ comments – which I think is a really missed opportunity for businesses to prove their worth.
When you are publishing and replying to people who comment on your blogs, it shows that you are responsive. And customers want responsive businesses, one that can answer their queries right away. You’ll never know who might be reading your business website’s blog. They could be your next customer.
5. Mention websites or press where you are featured at.
Say for example, your business has made an appearance to a local television show, or you have been featured by a known website. Don’t forget to brag about them on your business website or social media pages.
The endorsements from big websites or press incredibly helps boost your social proof. Because say, I’m one of your prospective customers and I saw that you’re featured in popular websites or press, I would think that your business is worth taking a look.
6. Share your success stories.
Here in More Time More Profit, we have an introductory segment in our podcast where we share our business ventures. You might not believe us since we are the ones telling these and not other people.
However, even if we are the ones telling our own success stories, it only shows that we are being transparent to our listeners. Plus, we have gone that extra trouble of creating it into a podcast rather than a simple blog post.
This is similar to journey blog posts or blog series where people have detailed their progress. You cannot really just dismiss this type of social proof because in most shared journeys they present facts. Example of this is Neil Patel’s $100,000 Challenge.
Download the following PDF to read all 12 types of social proof.