We often hear that as entrepreneurs and business owners, we should always provide value among our customers.
By providing value, customers would become fonder of our products and services which also equates to business growth.
But how do we exactly provide value to them?
For long years, you have been selling cheap yet quality products. Despite offering your products at a lower price, people don’t buy them.
Is customer value only about giving your customers a lower price? Or is it more than that?
To start off, let’s understand what customer value is. According to Dani Mansfield of Builtvisible, “customer value is the satisfaction the customer experiences (or expects to experience) by taking a given action relative to the cost of that action.”
This means that you have given value to your customers if they received their desired and perceived value from something that they have paid for.
So if you are looking for ways on how to provide customer value, here are 27 ways to make your customer happier and more satisfied.
1. Try to know what your customers are thinking.
One of the ways of providing more value is getting to know what’s in the mind of your customers. If you know what your customers love and hate about your business, you can make necessary improvements.
To know what they are thinking, ask them for their feedback after they made a purchase. Conduct follow-ups and be more aggressive to your after sales marketing.
2. Identify areas that you’re good at and bad at.
Once your customers have given their feedback, it’s time to identify your strong and bad points. Read all of your customers’ feedback and sort through all the data and document them on a spreadsheet: strong points, bad points and their suggestions.
Then analyse which suggestions are doable or not. If you listened to your customers’ feedback, agreed to their suggestions and fixed their complaints, they would feel more valued.
3. Setting a low price is good, but not always better.
Let me share with you this entertaining commercial from Kata.
While it may be true that certain models of iPhone, Samsung and Kata have all the same features and function, why do you think that the cowboy’s first choice is iPhone despite being the most expensive among the three brands?
Based on this article of Kris Carlon of Android Authority, Apple is able to charge higher because the “iPhone isn’t just a product, it’s a community. A lifestyle. A belief structure.” This is just proof that anyone would be willing to spend hundreds of dollars to a product or service as long as they see value in it even if your competitor next door has a product of a cheaper price.
4. Surprise your customers with small gifts.
One of my business mentors told me that the greatest marketers for our businesses are our customers – which I believe is true. Just take a look at this:
Sam Hurley, the #1 most influential digital marketing expert in the world, recently shared on his Twitter account about the lovely surprise he received from Buffer, a company that helps people make sharing on social media easier with their tool.
Buffer does not only make one of their customers happy, but they have also built a better reputation of their brand as Sam reciprocated their nice deed by sharing it on Twitter and tagging them as one of the friendliest brands in the world.
5. Feature your customers.
When your customers tell you how they love your business, reciprocate and share this good news. Customers love being acknowledged and you can do this by featuring them on your blog, social media, or through a video.
When you feature your customers, not only will you make them feel appreciated, but it will help you build a better business reputation and attract more customers.
6. Educate your customers.
Do the initiative to educate your customers especially if you have a seemingly complicated product. Don’t wait for the customer to ask. By educating your customers, you’ll be helping them realise that your product or service is not actually complicated to use at all.
To educate them, you could talk to them, show how everything is done, provide tips or information on a blog or a video, or provide a manual.
7. Engage with them on social media.
I’m seeing a lot of business pages that do not interact with their readers or followers. Even a simple like to the comment, there’s none.
Social media engagement is very important for businesses, or else people will think that you don’t care about them. Who would want to buy from a company that doesn’t care?
You don’t have to reply or like every comment on your business page. Only engage to those who really need a response especially if you lack the manpower to do it.
8. Put yourself on a customer’s perspective.
Another way to fully understand your customer is by placing yourself in their shoes. Think like a customer. If you buy this product, what benefit would it give you, what will you be needing from it.
Instead of purely being salesy to your customers, help them find the right product that they truly need. For example, don’t offer a customer an expensive high-end gaming laptop if he is only looking for a laptop that he can use for documenting his work.
9. Make a memorable customer buying experience.
You don’t have to shower confetti every time someone will purchase at your store. You could make your customer’s buying experience a memorable one by attentively listening to their needs, providing excellent customer service, and many more.
Check out this Entrepreneur article of Sydney Barrows for more ways on how to create a memorable customer experience.
10. Do what your competitors do not do.
People would feel that you are providing value if you try to be different among your competitors. Say you have digital marketing website and you and your competitors all have a blog. Take it up a notch by creating how-to videos or podcasts other than writing a blog.
Or if you work in a different business industry, consider giving a warranty to your products, give free upgrades to your most loyal customers, and more.
To read the 10 remaining methods, download the following PDF.