Leads, leads, leads! It is all every business thinks about when they are starting out, when they have been operating for years and even when they are at their pinnacle. Leads create sales, sales create cash flow and cash flow is the lifeblood of every entrepreneur. There was a quote that I have never forgotten from Eric Brower, which says “Making your prospects feel like they have an exclusive membership in a club makes Lead Generation a positive customer experience”… and this is exactly what we are here to teach you in this episode.
When everyone jumps into the MTMP community (whether they join the Facebook community for free here or they are a paid member), the number 1 problem they need help with is ‘lead generation’ to drive more sales. And the biggest pitfall that most entrepreneurs fall into is trying to implement a marketing tactic that has worked for a business that has a different target market, a different lead cycle, a different demographic and ultimately one that requires a different set of tactics.
And this is exactly why today’s episode is what every… single… business owner NEEDS to hear – as it is the linchpin to the success of any / ever marketing campaign.
Today, we have got the man, the myth, the legend – Mr Allan Dib. He is the author of The 1-Page Marketing Plan Book, the founder and chief over at Success Wise and is an extremely successful business coach. He has helped thousands of businesses with setting up a successful marketing plan, is an Amazon best selling author and is someone who is a regular guest on podcasts, at conferences and many various places.
Allan dives into the myths that surround the complexity of marketing and exactly why people get themselves tied in knots before they even start the plan as well as how too many people just implement tactics, without setting a foundational plan. He steps through his entire framework, which is honestly one of the easiest frameworks to follow, where the output is a single page plan that can be stuck up in the office, placed on the background of the marketing managers desktop of even displayed on a rotating KPI monitor. There are 9 different items within the process, so download the framework to make it easier for you to implement it.
Get the amazing lead generation framework here.
The pitfalls, gaps, and uses of marketing within every business.
Introduction to Allan Dib
Allan Dis’ experience and history with marketing, which led him to his 1-page marketing book
How Allan had his ‘aha’ moment to create the 1-page marketing plan
How to ensure you have a living marketing plan for ever
Difference between direct response marketing, as opposed to other forms of marketing
What tactics come under the umbrella of direct response marketing
Walking through the 1-Page Marketing Plan and how the framework is a required foundation
Who is My Target Market and how to find them
Building your message to your target market & the structure of the message
What media/tactics must we use to hit our target market and how do we find them
Fundamentals of building your lead capture system
How to find what lead offers will engage and relate to your target market
Creating a way to nurture your leads and keep them engaged until they are ready to purchase
Ensuring your leads turn into a conversion and having a strategy to it
How to grow marketing by delivering a world class experience to every customer
2 Ways to always ensure you increase the lifetime value of customers
Gaining, Orchestrating and stimulating referrals with a simple strategy
Why a marketing plan is critical before you start doing anything
Complete round-up of Allan Dib’s 1-Page Marketing Plan
How to check out more about Allan Dib
Download the best framework to generate leads and sales.
- 1 Page Marketing Plan Book – Authored by Allan Dib
- Success Wise – Allan Dib’s successful business consulting firm
- More Time More Profit Podcast Ep 027 – Creating a Content Marketing Plan and Strategy
- More Time More Profit Podcast Ep 042 – Million Dollar Marketing Through Buying Personas
- More Time More Profit Podcast Ep 028 – $5m Lead Generation Framework
Thank You For Tuning In!
Hope you enjoyed today’s podcast!