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Podcast Overview

What kind of data are you gathering and analysing for the growth of your business? Customer demographics? Web traffic sources? Customer objections? Sales patterns?

Some people may tell you that you shouldn’t be too fussy with data, but the real thing is, data plays a very important role in your entrepreneurial life.

Measuring and analysing the right data in your business can help you to fine tune everything from sales to customer experience, and drive better business decisions.

If you still can’t see the importance of data, we have invited Brad Cowdrey over to help you open your eyes about the necessity of analysing data. Brad is the CEO and Chief Data Guru of Clear Peak, a well-known company that turns data into action.

Today, Brad will share with us some of the most important points and a brief framework on how we can use data to boost our business.

Get the data framework here.

 

Show Notes:

0:00

Adam and Grant share their thoughts about the importance of data in businesses.

1:48

Introducing Brad Cowdrey, CEO and Chief Data Guru of Clear Peak.

2:23

Brad shares how he got into the business of data.

4:34

The key metrics on how to use data to seek for better opportunities.

Get the data framework here.

7:25

The types of data you need to gather and understand for boosting your business growth.

9:24

Brad reveals if gathering too much data is a good thing or not for your business.

14:45

Things that might happen to your company if you don’t acknowledge the importance of data and treat it as an asset.

19:06

How to use data and sell it in the marketplace.

29:47

Discover Untapped Millions Through Big Data with Brad Cowdrey – summary.

 

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Hope you enjoyed today’s podcast!

Specialising is business processes, frameworks and systems, Grant has founded multiple businesses that all operate to target the key fundamental of scalability. His goal is to improve millions of people's lives by assisting business owners to succeed.