Don’t you have enough customers until now?
Your business has been around for years, but you are still unable to make tons of customers. What your business earns is only enough to pay the bills and provide a little for you and your family.
Though you offer high quality products and services, it makes you think what your business lacks. And that may be the consumer’s trust. Without trust, people won’t do business with you.
To make people trust your brand, do the following strategies:
1. Humanize your brand.
Based on this Forbes article of Jayson DeMers, people don’t trust brands and they only see corporations as faceless profiteers.
Get your own copy: Ways to Humanize Your Brand
Last year, we launched More Time More Profit. Though Adam and I have more than 20 years of experience in the entrepreneurial field combined, no one would immediately trust us and hire us for our business coaching services.
We know that we need to humanize our brand, so we have put up our About page (with our photos), create valuable content, and even publish a new podcast episode every week.
While we are receiving a decent traction in our website, we realised that we should humanize our brand more. So, we decided to include videos too in our podcast this year.
Our first published podcast with video gained 3x more traffic than those without. Our conversion rates also increased 2x.
2. Always stay true to your promises.
One time, I purchased a product at a relatively new online store. They have a couple of good reviews and my friend recommended it. I was expecting my purchased item to be delivered within 5-7 days, but 2 weeks passed, then 3, and then a month. I never received my item. While that online store was prompt to give me my refund, I would never buy at them again.
See how trust can easily be broken if you failed to deliver what you have promised? If you have mentioned that you will reply to ALL customer enquiries within 24 hours, do it. If you have you said that you will deliver your customer’s purchased item within a specific period, stay true to it.
Anything you say or anything you write about your brand is seen as a promise by your consumers. If you are not able to deliver what you have promised, then don’t expect people to immediately trust you again.
3. Utilise the power of word-of-mouth.
Based on a study, 84% of people would rely on recommendations from people they know. While you can definitely highlight your client testimonials in your social media pages and website, most people would still be in doubt because it is easy to fake testimonials.
So, utilise the power of word-of-mouth. You don’t need to search far and wide for people who would help you promote your brand. Leverage your existing connections such as your family and friends. Ask them for a coffee and have a nice chat with them. Tell them about your business and what you do, and if possible refer your business to their own connections too. And don’t forget to give them business cards.
To encourage them more to share your brand with other people, you may offer them incentives for referring your business. Here are referral program examples.
4. Provide social proof.
A worrywart client will be able to ease his doubts from you if you have social proof. Social proof is something that has the ability to influence someone arrive at a certain decision.
Social proof takes in a lot of forms such as testimonials, writing an about page, creating social media pages, sharing your success stories, and many more.
For more social proof techniques, get our 12 Types of Social Proof that Attract Customers.
5. Show that your business is still alive.
I often see social media pages and business websites with outdated content. I could tell by checking out the dates. Their business is still completely operational, but they are not updating their content.
If you are the customer, would you still purchase the product or utilise the service of a business with a seemingly abandoned website and social media pages? No, right?
If you want your business to thrive and get more customers, then you need to show that the people behind your business are still active and ready to serve your customers. If you hate the task of manually updating your social media pages, you can use a scheduling tool such as Buffer.
What are your ways to make people trust your brand? Please share it in the comments!